I am grateful to have been a part of the Flatiron Health organization since the early startup days. In collaboration with some legendary brand designers and creative directors, I’ve built this brand from the ground up.
What began as merely a logo that was made with a font, I’ve helped to grow into a well-respected, often-imitated, mature brand identity that has established Flatiron as a top player in the RWD industry and is widely recognized by cancer researchers.
I’ve evolved the brand from its early stages, through its mid-life growing pains, and into now what I believe is its true essence and maturity. I’ve taken this opportunity to deeply contribute to every single aspect of this brand throughout the years, developing deep and hard-won experience along the way.
A sample of my recent and favorite work for Flatiron Health is highlighted on this page. Some work samples are confidential and can only be shared privately by request.
In my time at Flatiron, I have owned creative concepting, production and project management for:
1 full rebrand, 1 brand refresh, and 1 brand enhancement
creating, documenting, and scaling the design system and self-service templates
2 full website redesigns and platform migrations, 1 website refresh
launched websites for 3 international subsidiaries in UK, Germany and Japan
full event experience for 8 customer conferences, including all design production
booths, signage, scientific posters, digital marketing for oncology research conferences
multi-channel digital marketing campaigns
social media and advertising
office design and onboarding experience
brand architecture system and logo design
product launches
explainer, demo, launch, hype, and interview videos
pitch decks, client deliverables and keynote presentations
employee experience branding for special interest groups, company-wide meeting experience, special programs and incentives
swag and business cards